Hlb Specialties led the fresh pitahaya buyers of 2026 with US$ 17.25 million, at US$ 3.66 per kilo
- Buyers in the United States took 61.9% of the value at US$ 3.55 per kilo. Spain paid US$ 4.18 and the Netherlands US$ 3.25.
- Ecuadorian pitahaya sold at US$ 3.91 per kilo in January and US$ 3.19 in May and June.
- Hlb Specialties bought US$ 17.25 million, Alk Trading US$ 16.95 million and Friedas Specialty Produce US$ 9.24 million.
In 2026, 462 companies bought US$ 211.29 million of fresh pitahaya from Ecuador, Mexico, Peru and Colombia, in 6,431 shipments that declare a buyer. Buyers in the United States took 61.9% of that value at US$ 3.55 per kilo. The 10 largest buyers took 41.9% and the three largest 20.6%.
I went through the customs export records of the four countries, shipment by shipment, to see who bought, from whom and at what price. I counted fresh pitahaya under subheading 081090 and the shipments that name their buyer, from January to the latest month each country has published: October for Ecuador and Peru, August for Mexico and Colombia. The price per kilo is the value divided by the net kilos, and it leaves out sales between companies of one group and shipments declared at more than five times the median price or under a fifth of it.
Ecuador sold US$ 207.51 million of the total, 98.2%, to 346 buyers through 148 exporters, at US$ 3.55 per kilo. Mexico sold US$ 1.60 million to 20 buyers, Peru US$ 1.19 million to 51 buyers at US$ 2.18 per kilo, and Colombia US$ 990,514 to 102 buyers at US$ 5.54.
If you export fresh pitahaya, this list shows where the buyers are, what each market paid per kilo and which buyers already work with many exporters.
Where the buyers are
The United States bought US$ 130.71 million through 136 buyers and 127 exporters, at US$ 3.55 per kilo. Of its 3,413 shipments, 3,352 came from Ecuador, 52 from Mexico, six from Peru and three from Colombia. Hlb Specialties led with US$ 17.25 million, followed by Alk Trading with US$ 16.92 million and Friedas Specialty Produce with US$ 9.24 million.
Spain came second, with US$ 28.26 million through 63 buyers at US$ 4.18 per kilo. Peru sold more there than in any other market, US$ 700,000 in 204 of the 797 shipments Spain received. Another 575 came from Ecuador. Ecofruits Guadalquivir was its largest buyer, with US$ 5.04 million from 18 exporters in Ecuador and Peru.
The Netherlands bought US$ 20.15 million through 53 buyers at US$ 3.25 per kilo. Apc Handling bought US$ 4.35 million, US$ 3.62 million of it from Sbd, and Schrijvershof US$ 4.19 million, US$ 3.71 million of it from Equadragon Fruit. Gralsen Europe bought US$ 2.42 million, all of it from Sbd.
Canada bought US$ 10.06 million through 34 buyers at US$ 3.85 per kilo, and Fresh Taste Produce bought US$ 5.18 million of it. France bought US$ 6.60 million at US$ 2.67, the lowest price among the 10 largest markets, and Capexo took US$ 2.84 million of it.
The United Arab Emirates bought US$ 4.18 million through 15 buyers at US$ 2.94 per kilo. Colombia sent 66 of the 147 shipments the Emirates received, for US$ 180,000. Fresh Fruits bought US$ 2.56 million and Kibsons US$ 1.23 million, both from Ecuador and Colombia. Hong Kong bought US$ 3.68 million at US$ 3.21, and the United Kingdom US$ 3.05 million at US$ 4.00.
The largest buyers
Hlb Specialties was the largest buyer, with US$ 17.25 million, 8.2% of the value, at US$ 3.66 per kilo. All 288 of its shipments came from Ecuador, 4,667 tonnes in all, and Sbd sold it US$ 16.96 million of that.
Alk Trading followed with US$ 16.95 million, 8.0% of the value, at US$ 2.81 per kilo, in 463 shipments, the most among the 10 largest buyers. It bought from eight exporters, and Sidelsur sold it US$ 14.44 million.
Friedas Specialty Produce bought US$ 9.24 million at US$ 3.95 per kilo from eight exporters. Jgfruitsexport sold it US$ 6.76 million. Farm Direct Supply bought US$ 8.65 million at US$ 4.90, and Frutexom sold it US$ 7.32 million of that.
J y C Tropicals bought US$ 8.12 million from 13 exporters, and Spring Roses Spriro sold it US$ 4.26 million. Ecoripe Tropicals bought US$ 6.35 million from nine exporters. Tierra Selecta bought US$ 6.30 million at US$ 3.01 per kilo from 12 exporters, with US$ 3.98 million from Globalconsultingpm.
Fresh Taste Produce, in Canada, was the largest buyer outside the United States, with US$ 5.38 million at US$ 4.12 per kilo. Delina bought US$ 5.31 million and Belen Trading US$ 5.08 million at US$ 3.53.
The price through the year
Ecuadorian pitahaya sold at US$ 3.91 per kilo in January, US$ 3.73 in February and US$ 3.83 in March. The price fell to US$ 3.19 in May and June, went back to US$ 3.55 in July, and stood at US$ 3.46 in August and US$ 3.52 in September.
Ecuador shipped between 5,212 and 7,376 tonnes every month from January to September 2026, with its largest month in September.
Peruvian pitahaya sold at US$ 1.75 per kilo in January and US$ 2.22 in February, when Peru shipped 230 tonnes, its largest month. The price rose to US$ 4.35 in July, on two tonnes. Colombian pitahaya sold between US$ 4.87 and US$ 6.82 per kilo every month, on 35 tonnes or less a month. Mexico shipped 421 tonnes in June, its largest month.
The buyers that already work with many exporters
Of the 462 buyers, 282 bought from a single exporter in 2026, 32 from five or more and seven from 10 or more. Belen Trading bought from 20 exporters, US$ 5.08 million at US$ 3.53 per kilo. Sbd sold it US$ 2.31 million.
Ecofruits Guadalquivir bought from 18 exporters, in Ecuador and Peru. J y C Tropicals bought from 13, and Tierra Selecta and Tropi Benefit from 12 each. Schrijvershof and Tfc, in the Netherlands, bought from 10 each.
Of the 462 buyers, 53 bought from two of the four countries and four from three.
Peru, Colombia and Mexico
Peru shipped 406 times to 51 buyers through 30 exporters, US$ 1.19 million at US$ 2.18 per kilo. Spain bought US$ 700,000 of Peruvian pitahaya and the Netherlands US$ 320,000.
Colombia shipped 469 times to 102 buyers through 34 exporters, 164 tonnes in all. Its largest markets were the United Arab Emirates, Canada and the United States.
Mexico shipped 62 times to 20 buyers through 14 exporters, US$ 1.60 million, US$ 1.55 million of it to the United States.
If I exported fresh pitahaya from Peru or Colombia, I would start with the 32 buyers that already take fruit from five or more exporters, because they have shown they add sellers. Then the Spanish and Dutch buyers that already bought from Peru, like Ecofruits Guadalquivir, and the buyers in the United Arab Emirates that already buy Colombian fruit.
The World Fresh Pitahaya Buyers Radar names the 462 buyers, with a profile for the largest, what each one paid per kilo and its suppliers.
The numbers behind this
| Exporting country | US$ million | Share | US$ per kilo | Buyers |
|---|---|---|---|---|
| Ecuador | 207.51 | 98.2% | 3.55 | 346 |
| Mexico | 1.60 | 0.8% | 3.54 | 20 |
| Peru | 1.19 | 0.6% | 2.18 | 51 |
| Colombia | 0.99 | 0.5% | 5.54 | 102 |
| All countries | 211.29 | 100% | 3.54 | 462 |
Get the list of world fresh pitahaya buyers
Every buyer of fresh pitahaya from Ecuador, Peru, Mexico and Colombia in 2026, ranked by value, with the price each one paid per kilo and its suppliers.
See the buyer listFrequently asked questions
Who are the largest buyers of fresh pitahaya?
Among the exports of Ecuador, Mexico, Peru and Colombia in 2026, Hlb Specialties bought US$ 17.25 million, Alk Trading US$ 16.95 million, Friedas Specialty Produce US$ 9.24 million, Farm Direct Supply US$ 8.65 million and J y C Tropicals US$ 8.12 million.
Which countries buy the most fresh pitahaya?
The United States, with US$ 130.71 million in 2026, 61.9% of the value, followed by Spain with US$ 28.26 million, the Netherlands with US$ 20.15 million and Canada with US$ 10.06 million.
What do buyers pay per kilo of fresh pitahaya?
US$ 3.54 per kilo on average in 2026. Spain paid US$ 4.18, the United Kingdom US$ 4.00, Canada US$ 3.85, the United States US$ 3.55, the Netherlands US$ 3.25 and France US$ 2.67.
What is the price per kilo by origin?
Colombian pitahaya sold at US$ 5.54 per kilo in 2026, Ecuadorian at US$ 3.55, Mexican at US$ 3.54 and Peruvian at US$ 2.18.
Where does Peru sell its fresh pitahaya?
In 2026 Peru sold US$ 1.19 million to 51 buyers. Spain bought US$ 700,000 of it and the Netherlands US$ 320,000.