Mexican fresh strawberries went from US$ 3.68 per kilo in February 2026 to US$ 0.70 in August
- Mexican strawberries sold at US$ 3.68 per kilo in February 2026 and US$ 0.70 in August.
- Mexico shipped 23,309 tonnes in April 2026, against 43,423 in April 2025.
- Agrana Fruit sold at US$ 4.33 per kilo, the highest price among exporters of more than US$ 10 million that sell outside their own group.
From January to August 2026, 104 exporters in Mexico, Colombia and Peru shipped US$ 404.07 million of fresh strawberries, 173,893 tonnes at US$ 2.48 per kilo. In the same months of 2025, 121 exporters shipped US$ 714.92 million, 220,476 tonnes at US$ 2.80. The tonnes fell 21.1%, the value 43.5% and the price per kilo 11.4%.
I went through the customs export records of Peru (SUNAT), Mexico and Colombia (DIAN) shipment by shipment, from January 2025 to the latest day each one has published, the 18th of October 2026 for Peru and the last day of August 2026 for Mexico and Colombia. I counted fresh strawberries only, so frozen fruit is not in these figures. The comparisons between years use January to August, the last month all three countries have published. The price per kilo is the value divided by the net kilos, leaving out sales between companies of the same group. Since January 2025, 153 exporters shipped US$ 1,368.05 million in 8,082 shipments.
If you import fresh strawberries, this shows who sells them, at what price, in which months and to how many buyers.
The Mexican price fell every month after February
Mexico sold US$ 403.63 million from January to August 2026 at US$ 2.48 per kilo, and 93 Mexican exporters shipped in those months, against 111 a year earlier. Its tonnes fell 21.2% from the same months of 2025 and its price 11.4%.
The kilo of Mexican strawberries sold at US$ 3.68 in February 2026, the highest month of the year so far. It fell to US$ 2.02 in March, US$ 1.45 in April, US$ 0.95 in June and US$ 0.70 in August. In 2025 the price held above US$ 3 from January to March, with US$ 3.37 in March, and dropped under US$ 1 only in June and July.
The Mexican season starts again in the autumn. In November 2025 Mexico shipped 15,038 tonnes at US$ 4.69 per kilo, and in December 35,544 tonnes at US$ 4.25, the two highest prices of the last 20 months.
Fewer tonnes from March
In January and February the Mexican volume held close to the year before, 44,792 and 46,302 tonnes in 2026 against 44,904 and 50,725 in 2025. The gap opened in March, with 37,027 tonnes against 44,131, and grew in April, with 23,309 tonnes against 43,423.
The value fell the most in March. Mexico earned US$ 61.48 million in March 2026, against US$ 161.37 million in March 2025, and US$ 27.75 million in April, against US$ 98.83 million. In January the tonnes held and the value still fell, from US$ 193.25 million to US$ 119.04 million, because the kilo sold at US$ 2.67 against US$ 3.17. From May the volume drops in both years, and in July and August 2026 Mexico shipped 419 and 209 tonnes.
The largest exporters
Driscolls, in Mexico, shipped US$ 199.51 million from January to August 2026, 46,502 tonnes at US$ 4.01 per kilo, to 10 buyers and 12 destination countries. Buyers in the United States took US$ 198.68 million of it, and the United Arab Emirates and Canada US$ 0.21 million each. Its tonnes fell 26.7% from the same months of 2025 and its value 56.1%.
Mainland Farms shipped US$ 35.70 million at US$ 2.15 per kilo. Its value grew 6.3% from the same months of 2025, and Gem Pack Berries bought US$ 19.12 million of it. Naturberry shipped US$ 17.92 million, all of it to Naturipe Berry Growers.
El Milagro de Baja shipped US$ 15.07 million at US$ 1.38 per kilo, with Good Farms and California Splendor among its buyers. Giant Berry Farms de Mexico shipped US$ 11.15 million at US$ 3.37 per kilo, and its value fell 39.6% against the same months of 2025. Optimal Brightness Solutions shipped US$ 10.96 million and Agrana Fruit US$ 10.04 million, at US$ 4.33 per kilo.
Rigby Frozen Foods shipped US$ 8.92 million at US$ 1.60 per kilo. Its value grew 173.2% from the same months of 2025, and Firestone Pacific Foods bought US$ 7.35 million of it.
Who sold at the highest price
Since January 2025, among the exporters of more than US$ 10 million that sell outside their own group, Agrana Fruit sold at the highest price, US$ 4.33 per kilo on US$ 25.06 million. Procesadora de Zamora followed at US$ 4.19, on US$ 16.99 million, and Giant Berry Farms de Mexico at US$ 4.07, on US$ 35.48 million. Driscolls, which also ships to companies of its own group, sold at US$ 5.26 per kilo on the rest.
At the other end, El Milagro de Baja sold at US$ 1.24 per kilo, US$ 30.45 million to five buyers, and Rancho Don Juanito at US$ 1.22, US$ 21.34 million to four. Mainland Farms, the second exporter by value since January 2025, sold at US$ 2.01 per kilo, US$ 95.41 million.
Organic fruit sold across a wide range of prices. Since January 2025, Driscolls shipped US$ 216.06 million of organic strawberries at US$ 4.08 per kilo and Naturberry US$ 10.89 million at US$ 5.36. Agroprodem shipped US$ 14.61 million of organic fruit at US$ 1.95 per kilo, Rigby Frozen Foods US$ 11.56 million at US$ 1.51 and Fresh Baja US$ 5.41 million at US$ 0.75.
Peru and Colombia
Peruvian shipments of fresh strawberries concentrate from September to December. Since January 2025, three Peruvian exporters shipped US$ 1.25 million at US$ 3.61 per kilo, and Del Ande Alimentos shipped US$ 1.24 million of it, 342 tonnes in 255 shipments to seven buyers. Gacia Mateo and Sinova bought US$ 0.88 million from Del Ande Alimentos, Courchesne Larose US$ 0.14 million and Carbamericas US$ 0.10 million.
In 2025 Peru shipped 83 tonnes in October at US$ 3.37 per kilo, 170 tonnes in November at US$ 3.85 and 62 tonnes in December at US$ 3.57. Buyers in Spain took US$ 0.86 million of Peruvian strawberries and buyers in Canada US$ 0.22 million. In the first 18 days of October 2026 Peru shipped four tonnes at US$ 3.80 per kilo, and its 2026 season is still open in these records.
Colombia sold US$ 0.43 million from January to August 2026 at US$ 2.98 per kilo, against US$ 0.14 million in the same months of 2025. Ten Colombian exporters shipped in 2026, and 14 since January 2025, for US$ 0.65 million at US$ 2.49 per kilo. Exotic Fruit World shipped US$ 0.35 million at US$ 2.02 per kilo to six buyers, and Finca El Mirador, in Guatemala, bought US$ 0.29 million of it. Stefannys Fruits and Crops sold US$ 0.24 million to Fuik, in Curacao, at US$ 3.96 per kilo. August 2026 was the largest Colombian month by tonnes in these records, with 92 tonnes at US$ 1.95 per kilo.
The exporters that sell to the most buyers
Since January 2025, three exporters sold to 10 or more buyers. Driscolls sold to 19. The Produce Exchange, in Mexico, sold to 10 buyers, US$ 2.54 million at US$ 0.73 per kilo, and David Oppenheimer bought US$ 0.65 million of it. Zoe Fruits, also in Mexico, sold to 10 buyers as well, US$ 0.15 million at US$ 3.57 per kilo, with Kuwait as its largest market.
Don Librado y Doña Rosa sold to nine buyers, US$ 6.66 million at US$ 0.81 per kilo, and Best Berries California bought US$ 3.12 million of it. H52 sold to eight buyers at US$ 5.01 per kilo, US$ 1.39 million. In Peru, Del Ande Alimentos sold to seven, and in Colombia, Exotic Fruit World to six.
Where the fruit goes
Since January 2025, buyers in the United States took US$ 1,358.34 million at US$ 2.87 per kilo, and US$ 1,358.24 million of that came from Mexico. Canada bought US$ 2.96 million at US$ 6.60 per kilo, the United Arab Emirates US$ 1.40 million at US$ 5.07 and Saudi Arabia US$ 1.21 million at US$ 4.96.
Spain bought US$ 0.87 million at US$ 3.48 per kilo, with Peru as its first supplier. Japan bought US$ 0.16 million at US$ 7.49 per kilo and the United Kingdom US$ 0.19 million at US$ 6.97. Kuwait bought US$ 0.54 million at US$ 5.50 per kilo.
In 2026, 10 exporters shipped fresh strawberries for the first time, US$ 1.56 million in all. And 48 exporters that shipped in 2025 had no shipments in 2026 through the latest month published.
If I imported fresh strawberries, I would place the Mexican volume from December to February, when the tonnes are there, and hold each quote against the US$ 2.48 per kilo Mexico averaged through August 2026. For fruit from September to December I would talk to Del Ande Alimentos in Peru, and for a supplier used to many buyers I would start with the three that already sell to 10 or more.
The Latin American Fresh Strawberry Suppliers Radar names the 153 exporters since January 2025, with a profile for the largest, their price per kilo, their buyers and their markets.
The numbers behind this
| Exporting country | US$ million, Jan to Aug 2025 | US$ million, Jan to Aug 2026 | Change | US$ per kilo, 2025 | US$ per kilo, 2026 |
|---|---|---|---|---|---|
| Mexico | 714.76 | 403.63 | -43.5% | 2.80 | 2.48 |
| Colombia | 0.14 | 0.43 | +207.1% | 1.48 | 2.98 |
| Peru | 0.02 | 0.01 | -50.0% | 2.70 | 3.00 |
| All countries | 714.92 | 404.07 | -43.5% | 2.80 | 2.48 |
Get the list of Latin American fresh strawberry suppliers
Every exporter of fresh strawberries from Peru, Mexico and Colombia since January 2025, ranked by value, with its price per kilo, its buyers and its markets.
See the supplier listFrequently asked questions
Who are the largest exporters of fresh strawberries in Latin America?
From January to August 2026, Driscolls in Mexico shipped US$ 199.51 million, Mainland Farms US$ 35.70 million, Naturberry US$ 17.92 million, El Milagro de Baja US$ 15.07 million and Giant Berry Farms de Mexico US$ 11.15 million.
What is the price per kilo of fresh strawberries?
US$ 2.48 per kilo from January to August 2026, against US$ 2.80 in the same months of 2025. Mexico sold at US$ 2.48 and Colombia at US$ 2.98. Peruvian strawberries sold at US$ 3.61 per kilo since January 2025.
When does Mexico ship fresh strawberries?
Its largest months run from December to April. In 2026 Mexico shipped 44,792 tonnes in January and 46,302 in February, and 209 tonnes in August. In November 2025 it shipped 15,038 tonnes at US$ 4.69 per kilo.
Who exports fresh strawberries from Peru and Colombia?
Since January 2025, Del Ande Alimentos shipped US$ 1.24 million from Peru to seven buyers. In Colombia, Exotic Fruit World shipped US$ 0.35 million and Stefannys Fruits and Crops US$ 0.24 million.
Where do Latin American fresh strawberries go?
Since January 2025, buyers in the United States took US$ 1,358.34 million. Canada bought US$ 2.96 million, the United Arab Emirates US$ 1.40 million, Saudi Arabia US$ 1.21 million and Spain US$ 0.87 million.